Manfrotto has realized that the advent of digital technology has profoundly changed the photography and video sectors and is creating millions of new photo enthusiasts. Manfrotto has anticipated this trend and is capitalizing on its own experience in order to promote new solutions for photographers and videographers worldwide. They are the leading brand of backgrounds and light stopping equipment for the photographic and video industries. 'Manfrotto Imagine More' spells out the mission to serve the imaging creative community in expressing and exploring their imagination more fully, whatever the level of technical competence. This mission is guiding them into new products and gear equipping solutions that will serve many more imaging enthusiasts and professionals around the world. Whatever their level of skills and gear, and whatever their imaging missions take them.