Josefien Hoekstra - Ambassador Transcontinenta BV
Lensbaby, Peak Design, Tamron, Samyang, Lumecube, Manfrotto & Zhiyun
Portrait, Fashion, Fine Art
I've always been a very visual person, and visual art runs in my family.
Photography has been my passion since I was able to use a (digital) camera. I started taking pictures of flowers and my cats, in and around the garden. Soon after, I started using my sister as a model. We styled her in the most outrageous outfits and applied crazy make-up. It ignited something in me.
More than just a photographer, I am also a creative director, in the sense that I can take on the process from 'some ideas' to fully realized images by myself. I shoot a lot of self-portraits where I take on the role of creative director, photographer, make-up artist, hair stylist, stylist, and model. I am however very happy when I work with other make-up artists and stylists. It gives me space to focus on the other parts, and I love how each person just brings more passion to pour into the project.
It is important to me to empower my audience, clients, and models. So many people have to deal with pressure and insecurities in their daily life, and I want my work to be something exciting, inspiring, and empowering. You will always see diversity in my portfolio, as I find it important to make as many people as possible feel represented.
I find inspiration in everything around me. A conversation, an artistic dance video, a flower, a walk while I daydream, or listening to music while taking a shower. At any given time, inspiration can strike and ideas for new images get stored in the back of my head. A shoot is a creative process. Of course, on many occasions, everything will be planned out beforehand, but when a creative team gets together, creative juices start to flow and beautiful things happen.
What's most important for me in a brand is the ease of use, and if it adds to my creative process. I love innovative products that make you think differently. The brands I gravitate towards are the ones that are no-nonsense, have a clear vision, and a strong product line that speaks for itself.
Which camera gear do I use?
Peak Design slide camera strap in 'midnight'
Lensbaby OMNI filter system, composer pro with sweet 80, velvet 80, twist 60, edge 50
Tamron SP 45mm F1.8 Di VC USD,35-150mm F2.8-4 Di VC OSD
Samyang AF 85/1.4EF
Manfrotto 290 Xtra
Zhiyun Smooth Q, Smooth Q3
Lume Cube Panel Pro
Camera & Lenses
Canon 5D MKIII
Ambassador - Martin van Lokven
Ambassador - Mike Muizebelt